Marketing
Growth Marketing
Working in the digital marketing world for over a decade, I have learned that no matter what industry you work in, there is always one thing that never changes. Data-driven marketing! This affects everything, from content creation to the entire sales funnel. Growth marketing is digging into the metrics that matter and doing something about it.
The inbound methodology fuels all of my marketing efforts. This focuses on three core elements:
Attracting the right people to your business
Engaging the right people with the right content
Delighting your customers by continuously providing value
Following the flywheel to drive my marketing efforts helps optimize businesses’ marketing and sales processes. This results in more leads and more customers!
Growth looks different for everyone.
Not every marketing campaign, strategy, or work flow will be the same. Half the fun of marketing is testing, experimenting, and finding out what works best and seeing the results!
Your Certified HubSpot Expert
As a HubSpot evangelist and extensive user for the last four years, I have deep knowledge of the platform. More specifically, with the Marketing, Sales, and Service Hub. I have experience in training marketing and sales teams on how to use HubSpot to work together and optimize processes. I am well versed in creating and troubleshooting automated workflows, list segmentation/filters, chatbots, email marketing campaigns, email/landing page templates, extensive reporting, and more.
Do you need help with HubSpot? Are you getting the most out of what you’re paying for? Contact me!
SEO and Data Tracking
I dig into data with tools like Google Analytics and Moz to track web data. Looking into past trends and behaviors of who is visiting your site, blog, social, etc. will help build targeted and valuable strategies and content across all channels and platforms. Keeping track of this data will help ensure your strategies and content will always be up to date.
Inbound Marketing
Inbound marketing is a way of finding potential customers for products and services through content marketing, social media marketing, search engine optimization (SEO), email marketing, and consistent branding.
Content Development and Management
Different types of content matter. Writing for social media vs. writing copy for a landing page may be different in the type of content you want to share, the placement of the content, and how the end user receives the message.
Experienced in writing copy for blogs, social media, websites, catalogs, and more.
Social Media and Paid Social Ads
Social media is important for any brand or company today. It’s your public-facing messaging tool and voice. From craft beer to franchise development, I’ve worked in various industries to build and expand a business's social media presence.
Experienced in social media scheduling and reporting tools such as Sprout Social, Hoot Suite, and Hubspot.
While working with a national restaurant supply company, using Facebook and Instagram ads, I increased their following and traffic to their website/landing pages by 900% over 6 months. Facebook Ads allow for precise targeting, so you can be as exact or as broad as you’d like when finding new audiences.
